#Brand perception definition how to#
For me, anyone really, to create results for you, to teach you how to obtain results on your own, a deep understanding of branding, brand marketing (website development, SEO… ) is needed. All three concepts are intimately entangled. So why does this matter to a social media marketer?Ĭontent and social media, when used effectively, are your most powerful tools for brand marketing. If perception is at odds with how you want to be known, your marketing and branding face planted. Brand perception is how others see your identity.Brand marketing is how you create awareness through consistency.Consistency drives awareness reinforcing the identity.“…branding equals consistency as to how people see your business…” - Mike Willett, Unique Moments Photography “I’ve heard it is also what your customers say about you.” - Tamara Swinney Hanks, Hanks Designs I shared these definitions to a couple of Facebook groups. Brand marketing is the practice of establishing your image, voice, and persona which identifies and differentiates you from your competitors. So, with no definitions for either concept, not at or anywhere else I could find, I decided to write my own based on several decades of experience:īranding is the practice of creating the look and 'feel' of your brand. Who is going to understand me and hand me the keys to make it happen if they (I) don’t understand the concept? I speak and consult on using content marketing and social media marketing (hint… I’m going there next) to market brands. Good luck finding a definition for that one. Then there is the whole concept of brand marketing.
The best definition I could ever find is something along the lines of ‘Branding is the act of creating your brand.” Rule number one in my 8th grade English class – never define a word or phrase with the same word or phrase! How do you explain to your clients, in a way they understand, how you will help brand them if you cannot define the term?
While ‘brand’ has been clearly defined and we intuitively know what a brand is, most of us have no clue what ‘branding’ is. Brands allow marketers to add meaning to products and services. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” - American Marketing Association, What kind of definition is that? How a company positions a brand is not necessarily how the consumer perceives that brand. It’s why few understand that advertising is a form of marketing and not ‘marketing’ Does any small business owner understand it well enough to know what marketing really is? No. Even the definition of marketing itself is confusing. Then I get to college and the whole concept of marketing got technical and messy. Marketing and branding are not new to me. I have been working for myself in some capacity since the mid-80s. But what's the difference between branding and brand marketing? Robert Nissenbaum from his insight. Your brand story should be a major differentiator, something that sets you apart from your competition and compels your prospects to partner with you.
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